Tuesday, November 29, 2011

Doritos® - Gravity - Rock Climbing/ Bouldering Reviews - Part 1

Well, it's been about a week since I finished and submitted my entry "Gravity", to this year's Doritos "Crash The Superbowl" contest. Some of the reviews and comments are starting to trickle in, so I thought I would share some of them with you.

Above, you can see that we are featured on the Rock Climbing UK magazine with an article entitled, "Why you should always pay attention when belaying...". They kinda took the commercial a little too literally, expecting it to be a video on proper climbing etiquette, rather that just a spot to bring a few laughs. I thought the British were suppose to have a sense of humor? Maybe they are still mad at us for stealing "The Office" from them:)

We are also featured on rockclimbing.com, supertopo.com and mountainproject.com. While most of the climbers really enjoyed it, a few took the time to point out our improper use of safety equipment. We know we took a few liberties regarding proper climbing procedure, but otherwise we wouldn't have had a punchline, and what fun would that be?

Here are some of their comments.

Wow! Nice to see an ad that 'knows what it is doing' with the ropes! - tooth

That chick has a HAWT ASS. Good production values, too. - toadgas

Well done! Thats a great commercial! - Prezwoodz

FABULOUS! Seems to fit the genre perfectly! YAY! - eKat

Fun way to start the week! Great job & thank you! - Fritz

Since there are so many commercials, there should be a law that each has to be funny. This would definitely pass the test. Very funny. Nice work. - Patrick Oliver

Superb! - Dos XX

FANTASTIC! I love it! - Ihateplastic

Haha that's awesome! Just sent it to everyone at the climbing shop I work at! - Curt Hokanson

More reviews to come! Stay tuned!